ArtULTRA X Emily Catherine
Exhibition curation
The brief
Alice Black, founder of ArtULTRA, curated Emily Catherine’s first solo exhibition, “I Can Heal And Give You Art” at the Richmond House in Nottingham. Over the course of five intense months, Emily and Alice worked closely together, with support from many others, to bring the show to life. The project began in earnest on 22 and 23 May, when Alice travelled to Nottingham to review Emily’s artworks and select pieces for the exhibition. They held weekly conversations to monitor progress, and Alice provided notes and action points each week. From planning and writing the catalogue text to curating the exhibition, Alice managed the project from initial concept to final execution.
Our solution
Alice managed the selection of artworks, produced an exhibition synopsis and press release, and planned the project in detail. She handled all aspects of project management, such as scheduling, budgeting, and oversaw the planning as well as the designing of the exhibition layout and the accompanying catalogue. Alice coordinated the design and supply of wall text, labels, and invitations. Additionally, she produced the text for the exhibition catalogue and managed the liaison with the press.
Client review
Emily Catherine, artist, said:
‘Alice was my first and only choice for curating and producing my first solo show. Having worked closely with ArtUltra and Alice for years and seeing her approach and passion for representing emerging artists worldwide, I know how exacting, connected, creative and organised she is when sharing her discoveries of under represented artists. Alice is a balanced, grounded, clever, funny and professional and hard working team mate. Our time together spent curating and delivering this show was genuinely a pleasure, when typically a very stressful and difficult undertaking, instead we relished every minute. Above all however, and something entirely unique to Alice, is her talent at understanding and translating the complicated, often nuanced roots of an artists’ practice. I have never read copy which so perfectly explains my practice and concept of my works which I found so difficult to convey. This is a true curator to the core and I am grateful I was able to work with her.
Key stats
300 attendees to the Launch Party
11 artworks sold
Secured 1 Left Lion Magazine Article, 1 Notts Edit listing, 2 TV interviews on Nottingham channels, 2 Radio interview on BBC Nottingham and 1 Live Podcast by LeftLion
Over 16,000 accounts reached on Social Media gathering over 800 likes and 200 comments